FOR IMMEDIATE RELEASE CONTACT: Amy Vesey
API® introduces Superior Nutrition line of fish food, Good for the Fish, Good for the Planet
Chalfont, PA, August 2011 — Mars Fishcare, North America is excited to announce API® has launched
an innovative and unique fish food line. Superior Nutrition by API® is Good for the Fish, Good for the
Planet. With premium ingredients for healthy, colorful fish and enhanced water quality, API brings
once again, innovation to the fish food category with a fish-meal free formula. Many fish foods
contain fish-meal today. Fish-meal use in fish food contributes to the depletion of fish from the ocean.
API only uses protein from sustainable sources, including polychaete worms, mussels and pea
protein. Fish-meal free is good for the fish and good for the planet.
“This really is an exciting time for fish keepers, for the industry in general and the API brand.
Through this innovation and by doing the right thing, we take one more step towards the
commitment we made to our planet and its people. By delivering high quality nutrition to the fish our
new range contributes to reducing fish waste, supporting optimal fish health and optimizing water
quality. These essential benefits combined with their sustainable nature make our products good for
the fish in the aquarium as well as for the fish in our oceans.” said Benjamin Lachaud, Global Brand
Manager, Mars Fishcare North America.
About Mars Fishcare, North America, Inc.
Mars Fishcare, North America Inc. a member of the Mars group of companies, has been a leader in the
pet industry for more than 40 years, manufacturing hundreds of quality products for aquariums and
ponds under the brand names of API®, RENA®, PondCare® and Aquarian®. Information regarding
all Mars Fishcare brands can be found at www.marsfishcare.com.