First show in industry history with “everything aquatic under one roof” was weekend destination for Chicagoland hobbyists and families
CHICAGO (December 9, 2013)—The World Pet Association (WPA) enthusiastically reports that more than 3,700 guests visited its inaugural Aquatic Experience – Chicago show, November 15-17, 2013, at the Renaissance Schaumburg Convention Center. Additionally, over $11,000 was raised throughout the weekend to benefit Pets in the Classroom, PIJAC Marine Defense Fund and the Coral Restoration Foundation.
“This event was several years in the making, and we ultimately exceeded the expectations of vendors, retailers and consumers,” said WPA President Doug Poindexter. “We’re filling the need for an all-aquatics show and laid a great foundation this year. The opportunity to see both saltwater and freshwater fish in one place is a big draw for professional aquarists, and we made sure to provide lots of family-friendly activities to get younger generations excited about the hobby, too.”
More than 85 exhibitors filled the thriving show floor at Aquatic Experience, showcasing the latest in aquatic trends and products from the most sophisticated aquarium keepers, local and national hobbyist groups, livestock and equipment experts, and the industry’s best and trend-setting manufacturers. Aquatic Experience was a one-stop show for retailers and consumers seeking all things aquatic.
Attendees learned from the best in the industry at more than 30 educational seminars featuring high-profile speakers—such as Aquatic Experience keynote speaker and aquatic ecologist Zeb Hogan, host of National Geographic’s Monster Fish. Families enjoyed a live program from the only travelling shark show in the country, Haai Inc’s Live Shark Encounter; had the opportunity to enter a Kids Aquarium Contest; and participated in the Betta Toss, where winners of a ball toss game could take home a betta fish of their own, with proceeds benefiting Pets in the Classroom. The Betta Toss and on-site raffle of aquatic prizes together raised over $11,000 for organizations including PIJAC Marine Defense Fund and Coral Restoration Foundation.
Plans are already underway for the second Aquatic Experience – Chicago in 2014. For more information, contact the World Pet Association at 626-447-2222.
The World Pet Association (WPA) is the oldest industry organization promoting responsible growth and development of the companion pet and related products and services. WPA works to inform and educate the general public in order to ensure safe and healthy lifestyles for our animal friends. WPA is the host of America’s Family Pet Expo, the world’s largest consumer pet and pet products expo, held annually in Costa Mesa, California. The organization also produces SuperZoo, an annual pet industry trade show that showcases a comprehensive collection of exhibits and offers a variety of informative educational seminars. For more information, please visit www.worldpetassociation.org.
Posted December 9th, 2013. Add a comment
[November 27, 2013 – Bethlehem, PA] – EcoTech Marine is pleased to announce that it has received the 2013 Aquarium Specialty MVP Award for its VorTech Series of wave-making pumps. This is the first year that Aquarium Specialty, a top online aquarium retailer and blog, has run its Most Valuable Product (MVP) Awards, which it plans to continue as an annual award.
The awards recognize aquarium supply manufacturers and products that have excelled in a number of areas, including customer feedback; value; reliability; innovation; build quality; product support; and customer service. More than 7,000 products from 200 manufacturers were considered for this year’s inaugural award.
“These award-winning wave makers work well as stand-alones in addition to communicating with one another and with their flagship LED fixtures, the Radion Gen 2 and Radion Pro,” wrote Scott Groseclose, president at Aquarium Specialty on the awards page blog. “Showing unmatched innovation, EcoTech Marine continues to unleash new products while they consistently produce quality wavemakers.
“It’s an honor to be recognized by Aquarium Specialty. We are pleased that EcoTech’s entire series of VorTech pumps were recognized as the industry leaders in the Wavemaker category,” said EcoTech Marine Co-Founder Justin Lawyer. “Continuous improvement is a core tenet at EcoTech Marine and we strive to produce the most innovative, technologically advanced products to help aquarists get the most out of their tanks. This award is proof-positive that we are listening to the needs of our customers and keeps us motivated to stay on the track of innovation that will continue to revolutionize the industry.”
The EcoTech series of VorTech pumps offer reliable performance at a variety of price points. With or without the EcoSmart wireless driver, all VorTechs minimize the intrusion of equipment in an aquarist’s tank by using a bracket-less design, allowing the motor to be placed on the outside of the aquarium. A magnetic field transfers torque through the aquarium wall to the propeller inside the tank.
With three models to choose from, the MP10, MP40 and MP60 produce water flow from between 1,000 and 7,500 gallons per hour and creates life like waves in tanks from 2.5 to 1,000+ gallons.
For more information on EcoTech Marine, visit ecotechmarine.com.
Posted November 27th, 2013. Add a comment
November 20, 2013 – Leaders of the industries and professions that serve American pet owners have banded together to engage positively and vigorously on the overarching issues that affect the 82.5 million American households enriched by pet ownership with the formation of the Pet Leadership Council.
The Pet Leadership Council members represent manufacturers, distributors, retailers, veterinarians and breeders – all of whom passionately and enthusiastically serve the cause of pet ownership and seek to improve the quality of life for pets and owners alike.
The Pet Leadership Council (PLC) met in Dallas on Wednesday, October 23 with 32 industry leaders in attendance. Companies such as Petco, Nestlé Purina PetCare Company and Central Pet and Garden were represented, as well as industry trade organizations such as American Pet Products Association, American Veterinary Medical Association, Pet Industry Distributors Association, Pet Industry Joint Advisory Council and World Pet Association, among others.
“Pets are part of the fabric of American life, a force for good in American society, and a tradition older than America itself,” said Bob Vetere, President & CEO of American Pet Products Association and founding member of the Pet Leadership Council. “Pet ownership makes people happier and healthier. And pet owners create a better life for the animals they love.
“The pet industry is overflowing with people who care deeply about pets and pet owners. But our industry historically has operated in a fragmented way, with each industry group representing narrower concerns. They deserve a unified voice. And they gain that unified voice with the Pet Leadership Council.”
Among the initiatives the PLC intends to address over time:
- Advocating for the interests of pet owners and highlighting the virtues pet ownership brings to our society and our quality of life. “Promoting pet ownership is good for America – and for its citizens – and we will send that message everywhere we go,” said Vetere.
- Articulating clear animal-breeding standards that protect breeded pets and help society to crack down on “puppy mills” and the bad actors that have given that term rise. At the same time, the PLC will enthusiastically champion the vast majority of breeders who care deeply about animals, and who operate above those standards because they care about the animals they breed.
- Launching a full-throated defense for the right of American consumers to have choices when it comes to obtaining dogs and other pets, including the opportunity to buy the pet of their choice from a retail pet store. The remedy to the puppy mill problem must be clear standards and tough enforcement – not curtailing consumers’ right to buy the pet of their choice.
- Exploring opportunities to consolidate the industry’s myriad advocacy groups int a more concentrated and effective structure.
“The Pet Leadership Council was formed to give pet owners a voice. We will champion their virtues and assert their rights, and we will do this as a strong, unified front for the first time in industry history,” Vetere continued.
To aid in its mission, the PLC has retained Boston and Philadelphia based Allen & Gerritsen to assist in its communications.
“The Pet Leadership Council is a passionate organization that has something important to say – and that wants to start a conversation that needs to be heard,” said Allen & Gerritsen Principal Tim Reeves. “It is a privilege to help them fill that void.”
Posted November 20th, 2013. Add a comment
Francis Yupangco. Photograph courtesy of Rolf C. Hagen (USA) Corp.
Mansfield, MA – (For Immediate Release) – A leader in the aquatics market, Hagen is known for a powerful brand lineup that includes Fluval, FluvalSea, Marina and AquaClear. Now the company has made the team behind those brands stronger with the appointment of Francis Yupangco as Aquatics Development Manager.
Yupangco’s educational and career background make him exceptionally qualified for his new position. In addition to earning a BSc. in marine biology from SimonFraserUniversity in Vancouver, Canada, he holds an MBA from RoyalRoadsUniversity. His work experience ranges from designing and managing complex marine habitats to overseeing market development plans for global corporations.
“We’re very excited to welcome Francis on board,” said Rolf Hagen Jr., President and CEO of Rolf C. Hagen Inc. “His skills and experience make him ideal for the position of aquatics development manager. He’s not only very well versed in marine biology, he also has a great grasp of marketing and market development, which enables him to look at things from a variety of angles.”
Prior to joining Hagen, Yupangco served as Director of Marketing and Business Development at Living Color Enterprises. Francis co-stars in the National Geographic reality TV series Fish Tank Kings, which features the company and its services. While at Living Color, he worked with a variety of corporate entertainment clients including Disney, Sea World, Rainforest Café and the Florida Marlins Major League Baseball team.
Francis was also Director of Operations at Issham Aquatics International, where he led aquarium operations at 30 locations across four countries, including major tourist attractions and government institutions, such as the KhalifaParkMaritimeMuseum, Prince Sultan Science and TechnologyCenter and the Royal Palace Shark Encounter. Prior to that, Francis was employed at the prestigious Vancouver Aquarium for seven years as an aquarist and researcher.
Now at Hagen, Yupangco is looking forward to building on the reputation of some of the aquatic industry’s most iconic brands. “This is an exciting opportunity,” he said. “The aquatic brands in our portfolio have always stood for quality; and the company’s commitment to advancing aquatic technology and responsible pet care is second to none, so I am very proud to be associated with Hagen. The recent launch of www.fluvalaquatics.com and Fluval’s social media initiatives is exciting. I will be able to really interact with our aquarium enthusiasts to discuss everything from fish breeding to LED lighting and water quality. I look forward to simplifying aquarium keeping through innovation to make the hobby enjoyable and easy for everyone.”
Rolf C. Hagen (USA) Corp. is a wholly owned subsidiary of Rolf C. Hagen Inc., Montreal, Quebec, Canada. Founded in 1955, Rolf C. Hagen, Inc. is a leading international manufacturer and distributor of pet products, pet food and pet supplies with facilities located throughout North America, Europe and Asia.
The RoboSnail the world’s first and only automated aquarium glass cleaner is taking aim at modernizing the daily maintenance of algae prevention
San Diego, CA April 22, 2013 - Aquagenesis International Inc. (www.RoboSnail.com) has created a new innovation for the aquarium industry, a magnetic robotic algae cleaning device called the RoboSnail™ for automating the daily maintenance of cleaning aquarium glass surfaces from algae build up.
The RoboSnail, an automated Robotic aquarium magnet, will activate independent of the user every 24 hour period to prevent the daily buildup of aquarium algae much like the robotic vacuum cleaners that have become prevalent. The RoboSnail cleans the glass surface and upon completion of its cleaning cycle will then recharge itself via a docking station until its next cleaning cycle. The product is fully programmable for the user’s individual aquariums parameters. The RoboSnail works on Rimless, In Wall mounted, and standard aquariums. The RoboSnail is capable to clean the glass of aquariums ranging from 55-150 gallons with an upper operating tolerance of .40” or 10mm in glass thickness. Subsequent models will follow that will work on a broader selection of aquariums.
“With the RoboSnail, aquarium owners will appreciate that their investment in an aquarium provides a clear peaceful view of a calming underwater atmosphere as opposed to a reminder of another cleaning chore that needs to be done” says Milan Rafailovich, President of AquaGenesis.
The RoboSnail’s is the only robotic device in the aquarium industry. AquaGenesis International was founded to revolutionize the tedious and time consuming task of maintaining and keeping aquariums. The RoboSnail is currently available for purchase both in the US and Europe.
For more information about the RoboSnail please visit www.robosnail.com.
COMMERCE, CA- Aquatic Life, LLC, a company that creates, markets and manufactures premium branded aquarium and hydroponics equipment, is pleased to announce that Justin Bunton has joined the Aquatic Life team as the Customer Support Manager.
In this role, Bunton will plan, coordinate and oversee the activities of the customer support team to maintain and enhance consumer and reseller relationships, as well as identify and implement strategies to improve quality of service and productivity for Aquatic Life. Additionally, he will manage technical support personnel and inside sales teams.
“As a small, dynamic company, we pride ourselves in providing quality customer support and service,” explains Michael Elliot, Aquatic Life co-owner. “When we started looking for a Customer Support Manager, we wanted someone with strong interpersonal skills who could learn the technical aspects of our products. Justin is an experienced professional with solid sales, management and customer service skills that will help us to continue to provide first-rate customer service.”
Before joining the team at Aquatic Life, LLC, Bunton worked in sales as an Assistant Manager for Cingular Wireless. In this position, he established marketing partnerships with area businesses, developed customer service guidelines and managed sales team business objectives.
Bunton received his Bachelor of Arts in Theatre and Communication from William Carey University.
ABOUT AQUATIC LIFE, LLC
Founded in 2008 by co-owners Michael Elliott and David Troop, Aquatic Life products are produced by Aquatic Life LLC, a company that creates, markets and manufactures premium branded aquarium and hydroponics equipment. Aquatic Life products are available through distributors across North America. For more information, please visit the website at www.aquaticlife.com or call (818) 768-6943.
As Season 3 of “Tanked” premiers tonight on Animal Planet, we’re excited to coincide the event with the announcement that ATM’s acclaimed signature products will soon be available in Great Britain through our new friends at Aquatics Express.
Opening its doors in 2009, owner Craig Carson has nearly 30 years experience in aquatics from the hobbyist side of the coin and has been lucky enough to now utilize his experience gained to provide high quality aquatic dry goods from many of the major manufacturers, to customers throughout the UK and Europe. The main shop is located in Norwich, Norfolk with a new venture just starting in Norway.
Aquatics Express aims to supply individuals with an extensive range of aquatic dry goods and prides themselves in their fully rested and acclimated livestock from around the world, with as many sustainable sources as possible. The friendly staff ensures customers get the goods they need at a pocket friendly price and livestock won’t leave the shop if Mr. Carson isn’t happy with it.
“At Aquatics Express we like to hold our ethics, we won’t sell fish that aren’t suitable or we feel a customer can’t keep; we would rather turn down a sale than make a fast sale knowing there will be problems. Problems do happen but it’s how you deal with them when they do that counts!”
Aquatics Express can supply an extensive range of ideal aquatic livestock and dry goods that cover all the hobbyists’ needs for tropical, coldwater, but with a primary focus on reef environments. But don’t look now! Craig is expanding his business across the North Sea.
“Last year I was lucky enough to meet a very keen hobbyist, Mark Burton. And he was so keen he got his hands in the tanks whenever he could to help out. His enthusiasm was infectious, together we have hatched some new plans”.
Mark has just returned to his home town in Evje in Norway where he has just launched Ocean Design. “Together we’ll be creating bespoke aquarium installations for clients all over Norway, taking the client from initial idea to stock selection, on to installation and then on to maintenance in the mold of ATM, but on a smaller scale, for now. Watch it, guys! ”
It was Mark that first contacted us at ATM, with the question we hear all the time: “What are you guys doing?? You can’t fill a tank with fish same day you fill with water?!” Craig explains, “The replies got us all thinking, and the demonstration videos made perfect sense, it has turned all my years of fish keeping knowledge on its head and we’re hooked.”
“We do not just believe hype. We have set up several of Mark’s tanks with Colony with proven results, and it works! Using a product like Colony means we can provide mature looking displays for our clients with in weeks instead of months. Putting anemones in tanks under 12 months old was unheard of before Colony and now we have them thriving in tanks a few weeks old!
“We have been testing the product range and will continue to do so but so far we have great results which we will soon make available on our website. We have also contacted selected companies that we feel will be behind the ATM product line 100% and these retailers will be announced soon. We will be the sole UK wholesale distributor with some of the larger chains taking on the range to open it up to the whole of the UK. After our experience with these products we are confident this will get many more new reefers into the hobby.”
Source: Acrylic Tank Manufacturing
New Era Aquaculture, the South Yorkshire-based fish diets expert, has further enhanced its status on the global stage by landing its largest ever order for the world’s newest and largest oceanarium.
New Era’s deal is to supply a comprehensive range of diets for the 100,000 marine animals, across more than 800 species, which will inhabit 60 million litres of water in the Resorts World Sentosa (RWS) Marine Life Park, Singapore. This final element of the US$5 billion integrated hotel, gaming and attractions complex on Singapore’s Sentosa Island opened in December 2012. RWS is part of the Malaysia-based Genting Group.
Over the last 12 months New Era’s technical staff consulted closely with Marine Life Park’s curatorial team advising on quarantine techniques and feeding strategies. Convinced that New Era’s innovative diets would meet its feeding needs, RWS pledged its commitment by placing its first order.
Craig Sowden, director and chief curator of SEA Aquarium, said: “We are pleased to be able to work with New Era to support the world’s largest aquarium, the SEA Aquarium. Its experience in providing nutrition to aquariums around the world proved to be a natural choice when choosing a reputable organisation to feed our 100,000 marine animals residents.”
Peter Kersh, New Era’s managing director, said: “We are extremely excited to have secured this landmark order. We are totally confident that our products will deliver major benefits for RWS because they are not only easy to manage and sustain fish health and water quality but, with no preparation required, they are also economical. The RWS order helps to augment our reputation in the growing public aquariums market – the world is our oyster!”
New Era annual sales are growing at an impressive 50% per year, with international sales forming the major part and extra staff members recruited to manage the increased volumes.
New Era supplies more than 100 major aquariums across the globe, primarily in Europe and North America and recently exhibited at the International Aquariums Conference in Cape Town. The company is currently working with existing and other new build aquariums in China, Korea, Hong Kong, Malaysia, the Pacific and Latin America.
Posted February 20th, 2013. Add a comment
SOUTH YORKSHIRE FISH FOOD MANUFACTURER
NETS ITS FIRST BUSINESS AWARD
New Era Aquaculture, the Thorne-based company revolutionising the fish food market, is celebrating its first business award, confident that it may not be its last!
The manufacturer of innovative fish diets, supplied to public aquariums and hobbyists across the globe, lifted the Excellence in Overseas Trade accolade in Doncaster Chamber of Commerce’s 2012 Business Awards.
Established in 2005, with the aim of establishing the company as the world’s leading producer of diets for ornamental fish, New Era is enjoying annual growth rates of 50%, with export business representing 40% of turnover. New Era has 31 overseas distributors selling into 35 countries.
The judges were impressed by the company’s spectacular export sales growth and how the brand was conceived, produced and distributed from South Yorkshire in only a few years. Also noted were New Era’s understanding of overseas markets, innovative global sales and marketing strategies, seeing the company adapt its sales approach to suit varied markets, valuing face-to-face dealings with clients, overseas trade exhibitions and the use of foreign languages.
Managing director, Peter Kersh said: “For our efforts and success to be recognised by the business community in Yorkshire makes the whole team very proud. From the start it was clear that huge export potential existed for our products and a strategy was developed to attack the international market. Sales will continue to grow to even higher levels. Our plan is for 75% of our revenues to be from overseas by 2016, so perhaps New Era might net more awards in the future!”
Photo caption: Peter Kersh (c) and Mark Wilson, New Era’s technical director (centre left and right) receiving the award from BBC Breakfast TV’s Stephanie McGovern and Jon Templeman (l) of Bridon PLC who headed the judging panel.
For further press information please contact either David Grassby on 01405 815 605, email@example.com or Margaret Laver on 0114 236 1286 or firstname.lastname@example.org
Posted January 16th, 2013. Add a comment
ATM’s “Ask The Shark”
Educational Youtube Video Series
As ATM continues to pave the way for increased popularity and introduction of an entire new generation of aquarium hobbyists, we have offered a new outlet for beginners and experts alike to ask questions about aquariums and ATM aquarium products. We give you “Ask The Shark”, our new weekly Youtube show!
Show host puppet and comedian, “The Shark”, takes questions ranging from entry level to advanced, enabling all levels of aquarist to take part. From home aquaria to big water industries, our biology and water quality teams have decades of experience and expertise to get aquarists pointed in correct and practical directions regarding their aquarium inquiries and problems.
At ATM Aquarium Products our goal is to always give aquarists simple, practical tools to simplify achieving a successful, natural aquarium. We look forward to joining in on educational efforts for the aquarium hobby and entertaining all at the same time!
Questions can be submitted via email, audio, or video at http://acrylictankmanufacturing.com/resources/ask-the-shark/
Find “Ask The Shark” at
Contact: Stacey Blood
Cell Phone: 760.213.2568
Posted January 11th, 2013. Add a comment