Industry News
As Season 3 of “Tanked” premiers tonight on Animal Planet, we’re excited to coincide the event with the announcement that ATM’s acclaimed signature products will soon be available in Great Britain through our new friends at Aquatics Express.
Opening its doors in 2009, owner Craig Carson has nearly 30 years experience in aquatics from the hobbyist side of the coin and has been lucky enough to now utilize his experience gained to provide high quality aquatic dry goods from many of the major manufacturers, to customers throughout the UK and Europe. The main shop is located in Norwich, Norfolk with a new venture just starting in Norway.
Aquatics Express aims to supply individuals with an extensive range of aquatic dry goods and prides themselves in their fully rested and acclimated livestock from around the world, with as many sustainable sources as possible. The friendly staff ensures customers get the goods they need at a pocket friendly price and livestock won’t leave the shop if Mr. Carson isn’t happy with it.
“At Aquatics Express we like to hold our ethics, we won’t sell fish that aren’t suitable or we feel a customer can’t keep; we would rather turn down a sale than make a fast sale knowing there will be problems. Problems do happen but it’s how you deal with them when they do that counts!”
Aquatics Express can supply an extensive range of ideal aquatic livestock and dry goods that cover all the hobbyists’ needs for tropical, coldwater, but with a primary focus on reef environments. But don’t look now! Craig is expanding his business across the North Sea.
“Last year I was lucky enough to meet a very keen hobbyist, Mark Burton. And he was so keen he got his hands in the tanks whenever he could to help out. His enthusiasm was infectious, together we have hatched some new plans”.
Mark has just returned to his home town in Evje in Norway where he has just launched Ocean Design. “Together we’ll be creating bespoke aquarium installations for clients all over Norway, taking the client from initial idea to stock selection, on to installation and then on to maintenance in the mold of ATM, but on a smaller scale, for now. Watch it, guys! 
”
It was Mark that first contacted us at ATM, with the question we hear all the time: “What are you guys doing?? You can’t fill a tank with fish same day you fill with water?!” Craig explains, “The replies got us all thinking, and the demonstration videos made perfect sense, it has turned all my years of fish keeping knowledge on its head and we’re hooked.”
“We do not just believe hype. We have set up several of Mark’s tanks with Colony with proven results, and it works! Using a product like Colony means we can provide mature looking displays for our clients with in weeks instead of months. Putting anemones in tanks under 12 months old was unheard of before Colony and now we have them thriving in tanks a few weeks old!
“We have been testing the product range and will continue to do so but so far we have great results which we will soon make available on our website. We have also contacted selected companies that we feel will be behind the ATM product line 100% and these retailers will be announced soon. We will be the sole UK wholesale distributor with some of the larger chains taking on the range to open it up to the whole of the UK. After our experience with these products we are confident this will get many more new reefers into the hobby.”
Source: Acrylic Tank Manufacturing
New Era Aquaculture, the South Yorkshire-based fish diets expert, has further enhanced its status on the global stage by landing its largest ever order for the world’s newest and largest oceanarium.
New Era’s deal is to supply a comprehensive range of diets for the 100,000 marine animals, across more than 800 species, which will inhabit 60 million litres of water in the Resorts World Sentosa (RWS) Marine Life Park, Singapore. This final element of the US$5 billion integrated hotel, gaming and attractions complex on Singapore’s Sentosa Island opened in December 2012. RWS is part of the Malaysia-based Genting Group.
Over the last 12 months New Era’s technical staff consulted closely with Marine Life Park’s curatorial team advising on quarantine techniques and feeding strategies. Convinced that New Era’s innovative diets would meet its feeding needs, RWS pledged its commitment by placing its first order.
Craig Sowden, director and chief curator of SEA Aquarium, said: “We are pleased to be able to work with New Era to support the world’s largest aquarium, the SEA Aquarium. Its experience in providing nutrition to aquariums around the world proved to be a natural choice when choosing a reputable organisation to feed our 100,000 marine animals residents.”
Peter Kersh, New Era’s managing director, said: “We are extremely excited to have secured this landmark order. We are totally confident that our products will deliver major benefits for RWS because they are not only easy to manage and sustain fish health and water quality but, with no preparation required, they are also economical. The RWS order helps to augment our reputation in the growing public aquariums market – the world is our oyster!”
New Era annual sales are growing at an impressive 50% per year, with international sales forming the major part and extra staff members recruited to manage the increased volumes.
New Era supplies more than 100 major aquariums across the globe, primarily in Europe and North America and recently exhibited at the International Aquariums Conference in Cape Town. The company is currently working with existing and other new build aquariums in China, Korea, Hong Kong, Malaysia, the Pacific and Latin America.
Posted February 20th, 2013. Add a comment
SOUTH YORKSHIRE FISH FOOD MANUFACTURER
NETS ITS FIRST BUSINESS AWARD
New Era Aquaculture, the Thorne-based company revolutionising the fish food market, is celebrating its first business award, confident that it may not be its last!
The manufacturer of innovative fish diets, supplied to public aquariums and hobbyists across the globe, lifted the Excellence in Overseas Trade accolade in Doncaster Chamber of Commerce’s 2012 Business Awards.
Established in 2005, with the aim of establishing the company as the world’s leading producer of diets for ornamental fish, New Era is enjoying annual growth rates of 50%, with export business representing 40% of turnover. New Era has 31 overseas distributors selling into 35 countries.
The judges were impressed by the company’s spectacular export sales growth and how the brand was conceived, produced and distributed from South Yorkshire in only a few years. Also noted were New Era’s understanding of overseas markets, innovative global sales and marketing strategies, seeing the company adapt its sales approach to suit varied markets, valuing face-to-face dealings with clients, overseas trade exhibitions and the use of foreign languages.
Managing director, Peter Kersh said: “For our efforts and success to be recognised by the business community in Yorkshire makes the whole team very proud. From the start it was clear that huge export potential existed for our products and a strategy was developed to attack the international market. Sales will continue to grow to even higher levels. Our plan is for 75% of our revenues to be from overseas by 2016, so perhaps New Era might net more awards in the future!”
Photo caption: Peter Kersh (c) and Mark Wilson, New Era’s technical director (centre left and right) receiving the award from BBC Breakfast TV’s Stephanie McGovern and Jon Templeman (l) of Bridon PLC who headed the judging panel.
For further press information please contact either David Grassby on 01405 815 605, d.grassby@new-era-aquaculture.com or Margaret Laver on 0114 236 1286 or margaret@proactivepr.org.uk
Posted January 16th, 2013. Add a comment
ATM’s “Ask The Shark”
Educational Youtube Video Series
As ATM continues to pave the way for increased popularity and introduction of an entire new generation of aquarium hobbyists, we have offered a new outlet for beginners and experts alike to ask questions about aquariums and ATM aquarium products. We give you “Ask The Shark”, our new weekly Youtube show!
Episode 1
Release: 1/11/13
Location: http://youtu.be/2ox7RBV2zVA
Show host puppet and comedian, “The Shark”, takes questions ranging from entry level to advanced, enabling all levels of aquarist to take part. From home aquaria to big water industries, our biology and water quality teams have decades of experience and expertise to get aquarists pointed in correct and practical directions regarding their aquarium inquiries and problems.
At ATM Aquarium Products our goal is to always give aquarists simple, practical tools to simplify achieving a successful, natural aquarium. We look forward to joining in on educational efforts for the aquarium hobby and entertaining all at the same time!
Questions can be submitted via email, audio, or video at http://acrylictankmanufacturing.com/resources/ask-the-shark/
Find “Ask The Shark” at
ATM: http://www.acrylictankmanufacturing.com
YouTube: http://www.youtube.com/ATMShark
Contact: Stacey Blood
Cell Phone: 760.213.2568
Email: stacey@acrylictankmanufacturing.com
Posted January 11th, 2013. Add a comment
EcoTech Marine launches Radion XR30w Pro
[BETHLEHEM, PA, Jan. 9, 2013]—EcoTech Marine has released the newest model of its Radion lighting system, the Radion XR30wPro.
The Radion XR30w Pro uses EcoTech’s TIR lenses and is outfitted with 42 professional-grade LEDs representing eight different colors in six separate channels. This enables the XR30w Pro to deliver unsurpassed full-spectrum output from 405nm (Ultra Violet) to 660nm (Hyper Red). The XR30w Pro’s premium LEDs from Cree and other manufacturers provide efficient and precise light output, while the six channels of control allow users to adjust each color group individually.
“The Radion XR30w Pro represents the latest in LED technology, power, spectrum and spread, giving hobbyists the opportunity to create a near-perfect environment in their aquariums,” said Tim Marks, President of EcoTech Marine. “EcoTech Marine pioneered the market in full spectrum LED lighting for aquariums and we are proud to continue to produce leading-edge, high quality, professional-grade components that shape the future of the industry.”
The Radion XR30w Pro is ideal for reef owners who want to achieve the highest PAR ratings, have a deep aquarium or want wide light spread with broad spectral coverage.
Integrates seamlessly with the existing EcoSmart Live web-based controller platform. (www.ecosmartlive.com)
Features the same unprecedented modularity found in the Radion XR30w, allowing for future upgrades and backward compatibility within the entire Radion line. (Existing Radion XR30w owners can upgrade their lighting systems to XR30w Pro clusters. Details will be announced in the near future.)
Priced at $899, the Radion XR30w Pro is available for purchase at leading retailers across the U.S. For a list of EcoTech Marine retailers, visit ecotechmarine.com/find-retailers.
About EcoTech Marine
Now in its second decade, EcoTech Marine continues to revolutionize the way people think about aquarium technology. Each of EcoTech Marine’s products are meticulously engineered to improve the health of aquarist’s ecosystems – and to enhance the natural beauty of aquascapes.
EcoTech Marine has set all new industry standards for aquarium equipment. Its technologically superior products produce unmatched performance, and its commitment to elegant design minimizes the equipment’s visual intrusion into customer’s aquarium.
Working tirelessly to improve upon “state-of-the-art,” EcoTech Marine enables customers to create the healthiest, safest and smartest aquarium possible. That’s why EcoTech Marine’s products offer a wide variety of easy-to-program modes and have been thoroughly tested and endorsed by marine-biologists – making them the most versatile and proven products on the market. For more information about EcoTech Marine and their products, visit: www.ecotechmarine.com.
Posted January 11th, 2013. Add a comment
November 26, 2012, Bethlehem, Pa. – EcoTech Marine is pleased to announce that it received two of MarineDepot.com’s Best of 2012 Awards in the Best Aquarium Light and Best Powerhead categories. EcoTech Marine was one of only two companies to receive more than one award this year from a pool of more than 180 global brands considered.
The awards, which recognize aquarium supply manufacturers and products that have demonstrated outstanding performance throughout a one-year period, called out EcoTech’s Radion XR30w LED Light Fixture and EcoTech’s MP40 VorTech Propeller Pump.
“We’re honored to receive an award by MarineDepot.com – let alone receiving two,” EcoTech Marine Co-Founder Patrick Clasen said. “Our goal is to develop quality products for customers to create the healthiest, safest and smartest aquarium possible. These awards are a great testament to the vision, drive and talent of my fellow founders and our team. We look forward to many more years as a leading producer of accessories and equipment for reef aquarium enthusiasts.”
EcoTech’s Radion XR30w LED Light Fixture, the standard in LED lighting, won Best Aquarium Light. Outfitted with 34 energy-efficient LEDs in five controllable colors, the XR30w communicates wirelessly with other Radion lights and VorTech pumps through EcoSMART Live, a cloud-based web app that’s accessible on any device with an internet connection.
EcoTech’s MP40 VorTech Propeller Pump won Best Powerhead. It minimizes the intrusion of equipment in your tank by using a bracket-less design, allowing the motor to be placed on the outside of the aquarium. It is fully equipped with the EcoTech RF wireless module pre-installed, which allows for advanced modes and features in which synchronized flow or coordinated flow and lighting conditions can be created to simulate a natural underwater environment.
For more information on EcoTech Marine, visit ecotechmarine.com. For more information about MarineDepot.com and the Best of 2012 Awards, please visit http://www.marinedepot.com.
Posted November 27th, 2012. Add a comment
Garden Grove, California (November 8, 2012) – Sensorex has developed an industry-first mobile accessory for pH measurements. Compatible with Apple™ iPod®, iPhone® and iPad® devices, the PH-1 pH meter accessory measures and records pH values in the field for use in aquariums, environmental, education and industrial applications.
Sensorex’s PH-1 turns iPhone®, iPod®, or iPad® into portable pH meter
The patent-pending PH-1 accessory plugs into the standard Apple dock connector and uses a Sensorex pH electrode to measure pH with accuracy to .01 pH. The free Sensorex app displays pH, millivolts, ambient temperature and solution temperature in real time. The CE marked device supports 1, 2, 3, or more calibration points and sends readings by email for later analysis. When used with a GPS-enabled device, the pH meter app will record measurements with both timestamp and geographic coordinates, eliminating transcription errors and improving efficiency.
Powered from the Apple device, the PH-1 requires no supplemental energy source. Its pH measurement range is 0-14 pH and it operates in ambient temperatures of 0-40° C, in solutions of 0-100° C. Data history can be grouped by date or location and exported individually or in .csv format via email.
Learn more about the PH-1 online at http://ph1phmeter.com/store/.
Posted November 9th, 2012. Add a comment
The boys of Infinity Aquarium Design invite you into the world of ULTIMATE AQUARIUMS! Come along for an underwater ride that will leave your jaw dropping as Nic and Joe showcase their talents as custom aquarium designers. From celebrity clients, to million dollar deals, these two guys are taking Hollywood by storm. You’ll get a never-before-seen look into the lives of the famous and wealthy, the beautiful homes they live in, and the most amazing aquariums that money can buy! From concept, to design and install, we’ll get a first-hand look into how these custom aquariums are created with dramatic reveals. See what happens when homes are designed with the ocean in mind! Friday, October 12th at 1pm/Noon Central. Only on HGTV.
Source: HGTV
Posted September 21st, 2012. 1 comment
AQUATIC LIFE RELEASES NEW 14,000 KELVIN T5HO LAMPS
Innovative new bulb provides ideal intensity, color and spectral distribution to enhance quality as well as aesthetic appeal.
COMMERCE CITY, Calif. (September 14, 2012)—With a smooth and unwavering color spectrum, Aquatic Life LLC is remaining ahead of the curve with its new 14,000-Kelvin T5-HO lamps, which achieve more light while using fewer bulbs.
Staying true to its original undertaking of bringing the ocean to aquarium users everywhere, Aquatic Life’s blue tinted T5-HO lamp accommodates the biological requirement of mid-water corals, while highlighting the aesthetic appeal of the fish allowing their true colors to show. Additionally, the blue color produced by the florescent bulb compliments surrounding purple and actinic light to create custom colors.
“It’s a very exciting time at Aquatic Life,” says co-owner of Aquatic Life David Troop. “Our new German-made T5-HO lamps are redefining our already high standards both in terms of craftsmanship and efficiency. Our goal is to provide the ultimate aquarium experience to a wide range of aquarium hobbyists, and our new T5-HO lamps are another example of how committed we are to maintaining that goal.”
The T5-HO lamps are available in 24,” 36” and 48” sizes.
For more information about Aquatic Life and its premium product offerings, please visit www.AquaticLife.com.
ABOUT AQUATIC LIFE, LLC
Founded in 2008 by co-owners Michael Elliott and David Troop, Aquatic Life products are produced by Aquatic Life LLC, a company that creates, markets and manufactures premium branded aquarium equipment. Aquatic Life’s products and information are designed to bring the experience of freshwater and saltwater marine life directly to customers. Aquatic Life products are available through distributors across North America. For more information, please visit the website at www.aquaticlife.com or call (818) 768-6943.
Posted September 17th, 2012. Add a comment
AQUATOP to Display New Line of Aquatic Plants
The company will showcase their complete line of realistic fabric and plastic aquarium plants for both fresh and salt water.
LAS VEGAS NV, September 11, 2012 – AQUATOP Aquatic Supplies, Inc., a Southern California-based manufacturer of aquarium and pond supplies, will unveil its full line of synthetic aquatic plants at the 2012 Super Zoo (booth #1357). The first in their décor series which will eventually include aquarium substrate, driftwood from around the world and themed decorations, the realistic plants are made of non-toxic nylon and plastics and will add color and depth to any aquarium setup.
“It’s hard to tell that these plants are not real,” notes Alexander Phelps, Product Manager. “Just like live plants, they add brilliant colors and move gently with the flow of the water. But of course fabric plants have a lot of advantages over live species.”
In addition to easy care and maintenance, AQUATOP’s aquarium plants give fish and other creatures a safe place to hide, reducing stress. The line includes over 100 renditions of actual species including brilliant green Anubias and Java Fern growing off of driftwood, easy-to-place Hair Grass and Chain Swords, as well as all-time hobbyist favorite, the Pennywort. Each plant uses a different array of colors and heights so aquarists can tailor their foreground, mid-ground and background. The plants are also specially weighted and will not float up as some inferior bands are apt to do.
AQUATOP’s Fabric and Plastic Aquarium plants will be available in the fall. For more information, go to www.aquatop.com or call 888 915-2782.
About Aquatop Aquatic Supplies
AQUATOP is a lifestyle aquatics company with cutting-edge technology and affordable pricing. We are committed to providing customers with superior quality fish tank supplies and will always provide excellent customer service. Whether you own a small fresh water setup or a 300-gallon dream tank, AQUATOP has the right equipment for your special needs.
