Industry News
AQUATIC LIFE INTRODUCES NEW LINE OF ADJUSTABLE LED FIXTURES
Innovative LED 1.0W Fixtures offer customization and lens options to enhance the look and feel of aquariums
COMMERCE, CA (February 3, 2012) – With benefits ranging from energy efficiency to light output that enhances coral growth and visual appeal, LED lights have become very popular among aquarium hobbyists. In response to this growing trend, Aquatic Life, LLC has launched a new line of LED 1.0W fixtures and options to create a custom lighting solution that highlights the beauty of nearly any aquarium.
White, blue and purple LED lights allow for enhanced coral growth and help make the fish and corals within the aquarium visually appealing. For the first time, two 1.0W LED fixtures can be linked together in five different combinations for more even light distribution across the entire aquarium – contributing to its overall beauty. Plus, 90-degree reflectors around each LED reduce hot spots and offer even light distribution. And, optional 60-degree lenses can further customize light direction.
“Unlike the LED lighting options available now, Aquatic Life’s 1.0W LED Fixtures allow for maximum benefits of color, light focus and installation options to provide for and contribute to the health of an aquarium,” said David Troop, Aquatic Life co-owner. “This new product is just another example of how we continue to develop innovations to help aquarium retailers and owners get the best results.”
As with all Aquatic Life products, retailers and hobbyists enjoy appealing upgrades such as blue accent panels on the ends of the fixture and adjustable mounting brackets with optional suspension kit for use on a broader range of aquariums. For more information about Aquatic Life and its premium product offerings, please visit www.AquaticLife.com. To order the 1.0W LED Fixture, please call 1-888-548-3480 or visit dealersupport@aquaticlife.com.
ABOUT AQUATIC LIFE, LLC
Founded in 2008 by co-owners Michael Elliott and David Troop, Aquatic Life products are produced by Aquatic Life LLC, a company that creates, markets and manufactures premium branded aquarium equipment. Aquatic Life’s products and information are designed to bring the experience of freshwater and saltwater marine life directly to customers. Aquatic Life products are available through distributors across North America. For more information, please visit the website at www.aquaticlife.com or call (818) 768-6943.
Posted February 7th, 2012. Add a comment
Brea, CA- December 12, 2011—AQUATOP Inc., a Southern California-based manufacturer of aquarium and pond supplies, now offers a new line of all-in-one Glass Nano aquarium systems with complete filtration and energy efficient lighting. Perfect for desktops, dressers or any small nook, AQUATOP Nano systems use high quality glass and a frameless design for a simple, modern look. The new, compact tanks include the AT Nano System, the SC-380 Semi Circle aquariums, and the ST Series, all constructed of glass with zero acrylic.
“The scratch-resistant glass gives hobbyists a bird’s eye view without messy silicon or acrylic,” notes Alexander Phelps, product specialist for AQUATOP. “Plus the design is simple without a lot of components, less components mean less problems.”
Phelps points out that the AQUATOP Nano Series will appeal to beginners and hobbyists alike. The series is completely customizable so users can add their own filtration systems or use the system’s included in the package. In addition to space-saving aquarium systems, AQUATOP is unveiling several larger setups, including the AB/AW and FB/FW Aquarium/Cabinet Series with rounded corners and complete lighting/filtration systems. The company is also introducing frameless aquariums with high clarity glass.
To purchase, go to www.truaqua.com or call 888 915-2782.
About Aquatop
AQUATOP Inc. is committed to providing customers with superior quality fish tank supplies at an affordable price. Our company is staffed by knowledgeable aquatic enthusiasts who will always provide excellent customer service. Whether you own a small fresh water setup or a 300-gallon dream tank, AQUATOP has the right equipment for your special needs.
Posted December 13th, 2011. Add a comment
It’s been a problem that has plagued new fishkeepers – and the more experienced – since time immemorial. That is keeping fish alive and thriving. However, new start-up company seneye, founded by very some familiar names in the industry, believes it has found a solution at an affordable cost.
“Fish, plants and corals die for many reasons,” says Managing Director Matthew Stevenson. “Whether it’s new tank syndrome, poor filtration or simply a broken heater. seneye has invented an integrated product that helps, by constantly monitoring life-critical parameters for any sized aquarium or pond.” The seneye products are a massive step forward in fish care and allow any fish keeper, whatever their experience, to monitor the invisible pollution in their aquarium or pond which result in fish death and lead to fall out from the hobby.
The revolutionary product constantly monitors, among other parameters, free ammonia (NH3), pH, water level, temperature, and Light levels. Importantly, it utilises predictive software, thereby warning owners before a dreaded aquarium crash and its related loss of life. The device is available with a USB connection for connection to a PC with a range of over 15m using the optional active extension cable. If you don’t want to connect it to a PC then an optional USB power adaptor can be used, allowing it can work autonomously.
The results are relayed to the customer’s computer and automatically uploaded to their online web space where they can view graphs of the data collected and get advice. Alerts are sent to the customer via text messages and e-mail allowing for complete remote monitoring and peace of mind that the fish are safe. The sophisticated software analyses the results and raises a warning when parameters stray from the norm, as well as recommending corrective actions.
With an MSRP from just $110 for the home version, this is a cost-effective way to keep constant tabs on any sized aquarium or pond. seneye has three versions, all aimed at different hobbyists – home, pond and reef. seneye home, is aimed at anyone who owns a tank, be it a $100 aquarium or a large expensive fish tank. seneye pond is aimed at owners of garden and koi ponds, while the reef version targets reef aquarium keepers and planted aquarium owners and includes a full light meter able to do LUX, Kelvin and PAR.
John Wright, head of engineering at seneye, explained that “an easy to use, low cost monitoring device is the missing part of the fish keeping puzzle, we like a challenge and tackling the biggest issue in fishkeeping has been very exciting”.
The seneye is sure to make a big splash and it’s easy to see why people are already saying this is the biggest innovation in the aquatics market for years. Exciting times ahead are sure to follow for this innovative business and its products.
For further information on seneye, please visit www.seneye.com.
Posted November 22nd, 2011. Add a comment
Aquatic Life Wins Two Best of 2011 Awards from MarineDepot.com
Premium aquatic product provider recognized for Best New Product and Best Warranty
COMMERCE, CA (November 21, 2011) – Aquatic Life, LLC, a leading provider of premium aquarium products, took home two Best of 2011 Awards from MarineDepot.com, the world’s largest aquarium supply store. The company won Best New Product for its RO/DI 4-Stage Power 200 GPD Professional Water Purification System, as well as Best Warranty.
Aquatic Life is one of twelve winners presented with beveled teardrop-shaped awards during the world’s largest aquarium expo, Reef-A-Palooza, Oct. 22-23, at the OC Fair Grounds in Costa Mesa, Calif. More than 170 brands from across the globe were considered for the MarineDepot.com Best of Awards, which recognize aquarium supply manufacturers and products that have demonstrated outstanding performance throughout a one-year period.
“It is an honor to be named among the aquatic industry’s elite not once, but twice,” said Michael Elliott, Aquatic Life co-owner. “It feels great to be recognized for building quality equipment and putting the customer first.”
Product winners were selected based upon key performance metrics including sales volume, Internet searches, website searches and customers rankings. The Best Warranty was based upon the strength, length and level of support offered by the manufacturer combined with the brand’s return rate and MarineDepot.com’s own call center data.
Aquatic Life’s reverse osmosis/deionization (RO/DI) 4-Stage Power Systems remove harmful substances such as heavy metal ions and total dissolved solids from tap water. The patented top-loading canister design makes it easy to check and replace cartridges. Each unit includes non-marring feet for freestanding placement and a heavy-duty bracket for convenient wall mounting. Additionally, the system features a built-in computer, which manages automatic backflushing of membrane to prolong its useful life, as well as digital display alerts to notify when the unit has filled a container and valve has shut-off.
The company’s Lifetime Fixture Guarantee is the first of its kind in the aquatic industry. Under the lifetime repair policy, all labor will be performed free-of-charge for any new or used light fixture manufactured by Aquatic Life for consumer use. The lifetime policy is in addition to the standard 12-month limited warranty and applies to any light fixture that is not considered beyond repair (where the cost of replacement parts exceeds the cost of replacing the fixture).
To learn more about Aquatic Life and its premium product offerings, please visit www.aquaticlife.com.
ABOUT MARINEDEPOT.COM
MarineDepot.com is the world’s #1 supplier of marine and reef aquarium supplies. The company was founded in 1997 by self-professed “fish geek” Ken Wong after he became frustrated by the lack of selection and support provided by many local fish stores. Today, MarineDepot.com offers over 7,500 popular and hard-to-find products with free technical support provided by a staff of aquarium experts known as the Reef Squad. MarineDepot.com employs 45 full- and part-time employees in Garden Grove, CA. The company was included in the 500|5000 List of Fastest Growing Businesses in 2011 and is a 3-time Top 500 Internet Retailer and BizRate Circle of Excellence winner.
ABOUT AQUATIC LIFE
Founded in 2008 by co-owners Michael Elliott and David Troop, Aquatic Life products are produced by Aquatic Life LLC, a company that creates, markets and manufactures premium branded aquarium equipment. Aquatic Life’s products and information are designed to bring the experience of freshwater and saltwater marine directly to its customers. Aquatic Life products are available through distributors across North America. For more information, please visit the website at www.aquaticlife.com or call (818) 768-6943.
Posted November 22nd, 2011. Add a comment
MANSFIELD, Mass. – The Fluval Flora Aquatic Plant Kit from the Rolf C. Hagen (USA) Corp. was designed to highlight the natural beauty of aquatic plants while adding a comforting and stylish design element to any home or office décor, and it is these innovative features that have prompted Pet Product News International to present the Fluval Flora with its 2011 Editor’s Choice Award.
This unique, seamless habitat enables aquarium enthusiasts to create a mini-ecosystem rich in aquatic plant life, small fish and other invertebrates, yet also allows them to create a habitat devoted entirely to aquatic plants, if they so choose. The 7.9 gallon (US) Fluval Flora Aquatic Plant Kit comes with everything needed to establish a healthy environment for plants and fish, including the Fluval Nano Aquarium Filter, designed specifically to maintain clean water and ensure life-sustaining oxygenation in small, or nano, aquariums, and the full-spectrum Fluval Compact Fluorescent Lighting System, which provides balanced light essential to photosynthesis.
When establishing a planted tank, substrate is important, so Fluval’s Plant Stratum is included with the Fluval Flora. Developed just for aquatic plants, Plant Stratum promotes neutral to mildly acidic pH and helps keep the water clear. Additionally, the habitat comes with 30 mL (1 ounce) of Plant Gro Aquatic Fertilizer, to promote vigorous growth and vibrant coloration in plants, and because plants rely on the absorption of carbon dioxide to live and flourish, Fluval’s Mini CO2 System is included, as well.
“We are pleased to accept this Editor’s Choice award for the Fluval Flora Aquatic Plant Kit, and are honored that Pet Product News International recognized the uniqueness and innovation that went into the design of this product,” said Damian Hall, Marketing/Events Manager for the Rolf C. Hagen (USA) Corp. “Our nano aquariums are some of our most popular items and the Fluval Flora is the only one designed to accommodate aquatic plants and we are thrilled that it had been given this award.”
Innovation, function or design, or a combination of all three, were the criteria used in choosing the winners of Pet Product News International’s Editor’s Choice Awards, which were chosen from hundreds of products submitted by manufacturers or viewed at trade shows.
The Fluval Flora Aquatic Plant Kit measures 11.8” x 11.8” x 13.75” (30 cm X 30 cm X 35 cm), and in addition to the above items, comes with a realistic rock background, a thermometer, internal filter, planting tongs, a protection mat, and an informative care guide. It has an MSRP of 119.95. For more information visit www.hagen.com, or contact the Rolf C. Hagen (USA) Corp. at 1-800-225-2700.
Rolf C. Hagen (USA) Corp is a wholly owned subsidiary of Rolf C. Hagen Inc., Montreal, Quebec, Canada. Founded in 1955, Rolf C. Hagen, Inc. is a leading international manufacturer and distributor of pet products, pet food and pet supplies with facilities located throughout North America, Europe and Asia.
Posted November 3rd, 2011. Add a comment
SIGNIFICANT PARTNERSHIP PROMISES TO BENEFIT
THE UK AQUARIUMS MARKET
The UK aquariums market will soon start to benefit from the notable partnership just agreed between two of the world’s recognised experts in their field.
In a new joint sales venture, New Era, UK’s leading edge fish food specialist, joins forces with Red Sea with its market leading reef products, including the unique reef care programme.
Both companies are specialist and remarkably innovative manufacturers in the ornamental fish market renowned for top quality products and services and have established an outstanding reputation in the UK and internationally.
Both New Era and Red Sea have impressive plans for their product ranges and services, the companies emphasising that their sales, distribution and customer support will be unchanged, to ensure a smooth transition for all. The sales team has already been expanded and will be headed up by the New Era sales manager, Tom Noble.
Mr Noble commented: “This is a positive and constructive move by New Era and we look forward to working in harness with Red Sea. By the same token, all our customers can look forward with confidence to enjoying a totally committed and focused service which brings together ground-breaking product ranges and proven expertise.”
The new sales venture will start on October 1st and New Era and Red Sea will be exhibiting together at Aqua 2011 in Telford from October 5th-6th where many exciting new products from both companies will be showcased.
For further press information please contact Margaret Laver on 07723 010752 or at margaret@proactivepr.org.uk
Posted September 30th, 2011. Add a comment
FOR IMMEDIATE RELEASE CONTACT: Amy Vesey
(215) 996-4036
avesey@aquariumpharm.com
API® introduces Superior Nutrition line of fish food, Good for the Fish, Good for the Planet
Chalfont, PA, August 2011 — Mars Fishcare, North America is excited to announce API® has launched
an innovative and unique fish food line. Superior Nutrition by API® is Good for the Fish, Good for the
Planet. With premium ingredients for healthy, colorful fish and enhanced water quality, API brings
once again, innovation to the fish food category with a fish-meal free formula. Many fish foods
contain fish-meal today. Fish-meal use in fish food contributes to the depletion of fish from the ocean.
API only uses protein from sustainable sources, including polychaete worms, mussels and pea
protein. Fish-meal free is good for the fish and good for the planet.
“This really is an exciting time for fish keepers, for the industry in general and the API brand.
Through this innovation and by doing the right thing, we take one more step towards the
commitment we made to our planet and its people. By delivering high quality nutrition to the fish our
new range contributes to reducing fish waste, supporting optimal fish health and optimizing water
quality. These essential benefits combined with their sustainable nature make our products good for
the fish in the aquarium as well as for the fish in our oceans.” said Benjamin Lachaud, Global Brand
Manager, Mars Fishcare North America.
About Mars Fishcare, North America, Inc.
Mars Fishcare, North America Inc. a member of the Mars group of companies, has been a leader in the
pet industry for more than 40 years, manufacturing hundreds of quality products for aquariums and
ponds under the brand names of API®, RENA®, PondCare® and Aquarian®. Information regarding
all Mars Fishcare brands can be found at www.marsfishcare.com.
Posted September 20th, 2011. Add a comment
Aquatic Life Launches Redesigned Website with Enhanced Features, Customer Resources
COMMERCE, CA (September 20, 2011) – In an effort to provide a better resource for customers and retailers, Aquatic Life, LLC announces the launch of its redesigned website, www.aquaticlife.com. Among the enhancements are a Fixture Selection Guide, Online Calculators, Lifetime Fixture Guarantee and Special Offers, which are updated monthly.
“Aquatic Life’s new online tools and updated website feature easy-to-use interfaces to help improve the user experience,” said Michael Elliott, Aquatic Life co-owner. “Our goal is to provide customers simple and easy ways to access our company and product information.”
The redesigned site features a plethora of product resources, including online videos and downloadable spec sheets and manuals. Additionally, the Fixture Selection Guide helps users determine which fixtures are best for their needs and provides specific product recommendations based on their aquarium’s dimensions and inhabitants.
Aquatic Life’s online calculators offer an educated approach to aquarium management. The Aquarium Volume Calculator allows customers to estimate the weight of the aquarium, to make tank management easier. The redesigned site also features two electrical consumption calculators – an Electrical Estimator for Fixtures without Timers and an Electrical Estimator for Light Fixtures with Digital Timers, which allow customers to estimate daily and monthly operating costs for their specific Aquatic Life fixture.
Additionally, to further demonstrate its commitment to customer satisfaction, Aquatic Life is proud to offer its Lifetime Fixture Guarantee, which is the first of its kind in the aquatic industry. Under the Lifetime Repair Policy, all labor will be performed free-of-charge for most light fixtures manufactured by Aquatic Life for consumer use. The Lifetime Policy is in addition to the standard 12-month limited warranty and applies to most light fixtures that are not considered beyond repair (where the cost of replacement parts exceeds the cost of replacing the fixture).
Additional new website features include:
• Enhanced Reseller Support section, including information for retailers interested in becoming a dealer or adding a store to the online Retailer Directory.
• New Sales Support feature, offering a list of marketing materials that are available upon request to help educate customers about the company’s products.
• Updated Company Information section, featuring Job Postings, Press Releases and company history.
• Added social networking features, enabling users to engage with Aquatic Life via Facebook, Twitter, YouTube, Myspace, and company blog.
• An RSS feed providing easy access to the most up-to-date news in the aquatic industry.
To check out the redesigned website and learn more about the company and its premium product offerings, please visit www.aquaticlife.com.
ABOUT AQUATIC LIFE
Founded in 2008 by co-owners Michael Elliott and David Troop, Aquatic Life products are produced by Aquatic Life LLC, a company that creates, markets and manufactures premium branded aquarium equipment. Aquatic Life’s products and information are designed to bring the experience of freshwater and saltwater marine life into the aquarium. Aquatic Life products are available through distributors across North America. For more information, please visit the website at www.aquaticlife.com or call, (818) 768-6943.
Posted September 20th, 2011. Add a comment
BUSINESS IS GOING SWIMMINGLY FOR THE REGION’S FISH FEED EXPERT
A substantial expansion of its product range, prestigious contracts extended and increased in number, and new export markets entered have meant extra positions created at New Era, the world leading, Doncaster-based fish nutrition specialist in pioneering fish foods for the home aquarist and commercial aquarium.
New Era has appointed Andy Mallory as the company’s first international marketing co-ordinator and Joann Kelly as sales administrator.
Having run his own marketing agency, and been responsible for several local companies’ marketing operation, 34-year-old Balby-born Andy is now applying his proven experience to handling all aspects of New Era’s marketing activity. This includes high profile aquatic exhibitions and conferences in the UK and overseas, POS display, corporate literature, packaging and website design, advertising and working with the company’s PR consultant.
Thirty-seven-year-old Joann, who was also born locally and latterly a self-employed office administrator after many years in similar roles, now deals with product orders from first received through to the delivery of the right products, in the right quantity and on time. With the company’s expansion into other parts of the world many overseas deliveries are shipped daily generating excessive paperwork which is also Joann’s responsibility.
Andy said: “Both Joann and I are thoroughly enjoying the exciting challenges and immense satisfaction of being part of an enthusiastic, capable team which makes New Era such a progressive and ground-breaking company.”
Continually seeking diverse and sustainable ingredient sources, New Era increased its fish food range by 60 per cent earlier this year, taking the company into the coldwater market for the first time; installed more in-house equipment to produce the new products and a R & D capability alongside which is currently working on even more innovative fish food products due to be launched in the next few months.
New Era now supplies more than 60 public aquaria in the UK, Europe, Australia, North America and New Zealand and signed 15 new contracts across Europe, Australia and the UAE. In addition, 25 more distributors have been appointed throughout Europe, the UAE, North America, the Far East, South East Asia and South Africa
For further press information please contact either Andy Mallory on 01405 815 605, Margaret Laver on 0114 2361286 or at margaret@proactivepr.org.uk
COMMERCE, CA (August 3, 2011) – Retailers agree that Aquatic Life products help bring the ocean to you, wherever you are. In fact, they recently voted the provider of premium aquarium products as the Pet Products News International 2011 Retailer’s Top Pick Award. In the August 2011 issue, Pet Product News International announces that the R7S HID/T5HO Light Fixture received first place in the Aquatic Products category.
“It’s our goal to offer products that are easy to use and help aquariums bring the ocean to enthusiasts – no matter where they may be. And, the R7S HID/ T5HO light fixture does just that,” says Michael Elliott, Aquatic Life co-owner. “We’re proud and excited to be a PPN Retailer’s top pick.”
Aquatic Life’s R7S HID/T5HO light fixture is designed with hobbyists and their passion in mind. Set-up is easy with a three meter single power cord and adjustable width Aquarium Frame Mounts, while aluminum housings are used to dispel heat away from the fixture. An innovator of superior aquarium products, Aquatic Life’s award-winning light fixture has electronic ballasts for cooler operation. HID Lamps, T5 HO Lamps and Lunar LED’s are independently timer-controlled, while the LED housings allow for 40 degree, all direction pivots, permitting enthusiasts to showcase specific areas of the aquarium.
For more information on the company and its premium product offerings, please visit www.AquaticLife.com.
ABOUT AQUATIC LIFE
Founded in 2008 by co-owners Michael Elliott and David Troop, Aquatic Life products are produced by Aquatic Life LLC, a company that creates, markets and manufactures premium branded aquarium equipment. Aquatic Life’s products and information are designed to bring the experience of freshwater and saltwater marine life into the aquarium. Aquatic Life products are available through distributors across North America. For more information, please visit the website at www.aquaticlife.com or call, (818) 768-6943.
