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REGROWING THE RAINFORESTS OF THE OCEAN: Fluval Donates to the Coral Restoration Foundation

by TFH Magazine on March 6, 2014 at 12:16 pm

MONTREAL, CANADA (March 6, 2014) – Fluval is proud to announce it is signing on as the newest sponsor of the Coral Restoration Foundation (CRF), commencing with a $5,000 donation.  Rolf C. Hagen Inc. (proprietor of the Fluval brand) is the world’s largest privately-owned, multinational pet products manufacturer – a family company driven by the common bond of love and compassion for animals.  Hagen’s donation will benefit the non-profit CRF group in creating and maintaining offshore nurseries for threatened coral species.


Creator of the popular Fluval Sea line of aquarium products, Hagen has already taken a direct interest in the research of coral reefs and their benefits to life on land and off.  Coral reefs are often referred to as “rainforests of the ocean” – a fitting term given that these beautiful and highly threatened ecosystems support the most diverse habitats of sea life.  It’s estimated that these undersea gardens sustain about one quarter of all ocean life, although they take up less than two percent of the sea floor.


The live coral itself, which is susceptible to threats such as pollution, rising water temperatures, overfishing and destructive fishing, is an integral part of these ecosystems, providing essential shelter for other life.  As coral species become threatened, these ecosystems have begun to disappear, affecting not only sea life, but our own food chain.  Coral life is also essential to the local Florida economy (where the CRF is based), in addition to national and worldwide economic systems.


To illustrate the severity of the threat, Staghorn coral has experienced a 98% decline in the last 30 years alone, with Elkhorn coral not far behind – declining 90% in that same time.  Thanks to generous donations and dedicated volunteers, however, both species are now being grown in multiple offshore nurseries by the CRF, who has helped developed tens of thousands of corals, not to mention outplanted 4,000 Staghorn corals at over 20 reefs throughout the Florida Keys.


“Through extensive research, Hagen has always strived to provide innovative products that connect customers to their pets.  As a company, we take pride in creating the most natural and realistic environments for animals, which also meet all of their essential needs,” said Jeff San Souci, Director of Marketing for Rolf C. Hagen (USA) Corp.  He continues, “This time, we wanted to take things a step further by giving directly to an organization that plays such an integral role in restoring and caring for an ecosystem in dire need of saving.”


Along with the recent donation of $5,000, Hagen also sent Aquatic Development Manager Francis Yupangco on a dive with the CRF to outplant coral from an underwater tree nursery back into the local ecosystem.  Yupangco participated in the dive not only to connect to a restoration group he personally believes in, but also to document the occasion and educate consumers about this critical environmental cause. “The importance of this project isn’t in a single donation or dive – it’s in the knowledge we can share about a substantial threat to a beautiful and essential habitat,” said Yupangco.


Ken Nedimyer, CRF Founder, states, “The Coral Restoration Foundation is very excited to have Fluval on board as a sponsor.  Their support will help us replenish an important ecosystem to ensure the survival of many fish and invertebrates. Having Fluval join us on a recent dive goes to show just how committed they are to protecting ocean life, not to mention the enjoyment of the aquarium hobby itself.”


To learn more about Fluval’s donation and CRF visit, including the coral planting dives, please visit


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About Fluval

Fluval first broke onto the aquatic scene in 1975 by introducing the world’s first 3-stage filter with synchronous motor technology – a landmark breakthrough that is still utilized in the industry today. Since then, Fluval has built a legacy around this pioneering spirit, relentlessly adapting to consumers’ changing needs and tastes to build products that are not only at the forefront of technology, but also setting the bar in terms of quality, style and functionality. From filtration to heating, aquariums to food and water care, Fluval prides itself on creating innovative solutions for freshwater and saltwater enthusiasts of all ages and skill levels. Please visit to learn more.


About Rolf C. Hagen Inc.

Founded in 1955, Rolf C. Hagen Inc. is the largest family-owned manufacturer and distributor of pet care products and foods in the world. Headquartered in Montreal, Canada, Hagen’s operations span across North and South America, Europe and Asia, granting millions of pet enthusiasts access to the company’s vast portfolio of top-quality trusted brands, including Fluval®, Marina®, Exo Terra®, Nutrience®, Catit®, Dogit®, Living World®, Habitrail® and Laguna®.  As a responsible corporate citizen, Hagen is equally committed to educating the public about the importance of proper pet care, while also supporting dozens of animal welfare organizations at both the grassroots and international levels. For more information about the Hagen company, please visit


About Coral Restoration Foundation

The Coral Restoration Foundation (CRF) is a nonprofit conservation organization dedicated to creating offshore nurseries and restoration programs for threatened coral species. CRF is leading the development of new nursery and restoration techniques. Tens of thousands of corals are grown and maintained in multiple offshore nurseries. After a year in the nursery, corals are outplanted to a degraded reef. With the help of students, volunteers, scientists, dive operators, public aquariums, and community groups, thousands of corals grown in CRF’s nurseries have already been outplanted on coral reefs. For more information please visit



Posted in Industry News by TFH Magazine on March 6th, 2014 at 12:16 pm.

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