by TFH Magazine on February 24, 2014 at 8:36 am
[February 24, 2014, Allentown, PA and Ames, IA]—Pennsylvania-based EcoTech Marine and Iowa-based Aqua Illumination (AI) have announced that the two companies have merged their ownership structures to better meet the needs of consumers.
The companies will maintain a separate brand presence in the market and each will continue to manufacture the distinct product lines for which they are known. The companies also plan to maintain existing distribution channels and customer support structures.
“This merger provides an opportunity for EcoTech Marine and AI brands to fill specific niches within the aquarium industry,” said Tim Marks, president of EcoTech Marine. “It was a move that just made sense given both companies’ commitment to advancing aquarium technology by offering never-before-seen engineering and software solutions to aquarists with ever-improving products.”
“I think I speak for both EcoTech Marine and AI when I say we couldn’t be happier with the outcome of this merger,” said Chris Clough, President of AI. “Both companies have an unwavering pledge to provide our customers with the very best in innovative aquarium products and we are thrilled to be teaming up to fulfill and exceed those efforts.”
The announcement comes on the heels of a product launch for both companies: EcoTech with the Radion XR30w Gen 3 and AI with the Hydra 52 LED light.
For more information or to read FAQs about the merger, visit: http://www.ecotechmarine.com/merger.
About Aqua Illumination
Founded in 2007 and based in Ames, Iowa, C2 Development, Inc. is the leader in high performance, high efficiency reef aquarium lighting systems. The company assembles all printed circuit boards (PCB) in-house with its high-throughput SMT line, providing unparalleled quality control and affordability.
About EcoTech Marine
Founded in 2003 and based in Pennsylvania, EcoTech Marine has revolutionized the way people think about aquarium technology and has raised the industry standard for aquarium equipment. Its technologically superior products, which include its VorTech pumps; Radion lighting products; Elements coral glue; and accessories, offer unmatched performance, and its commitment to elegant design minimizes the equipment’s visual intrusion into customer’s aquarium.
The customer-centric company manufactures and assembles products – each of which has been tested and endorsed by marine biologists – that are easily programmable and customizable.