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New Era Appoints International Marketing Co-Ordinator and Sales Administrator

by Tsing Mui on August 3, 2011 at 1:19 pm


A substantial expansion of its product range, prestigious contracts extended and increased in number, and new export markets entered have meant extra positions created at New Era, the world leading, Doncaster-based fish nutrition specialist in pioneering fish foods for the home aquarist and commercial aquarium.

New Era has appointed Andy Mallory as the company’s first international marketing co-ordinator and Joann Kelly as sales administrator.

Having run his own marketing agency, and been responsible for several local companies’ marketing operation, 34-year-old Balby-born Andy is now applying his proven experience to handling all aspects of New Era’s marketing activity. This includes high profile aquatic exhibitions and conferences in the UK and overseas, POS display, corporate literature, packaging and website design, advertising and working with the company’s PR consultant.

Thirty-seven-year-old Joann, who was also born locally and latterly a self-employed office administrator after many years in similar roles, now deals with product orders from first received through to the delivery of the right products, in the right quantity and on time. With the company’s expansion into other parts of the world many overseas deliveries are shipped daily generating excessive paperwork which is also Joann’s responsibility.

Andy said: “Both Joann and I are thoroughly enjoying the exciting challenges and immense satisfaction of being part of an enthusiastic, capable team which makes New Era such a progressive and ground-breaking company.”

Continually seeking diverse and sustainable ingredient sources, New Era increased its fish food range by 60 per cent earlier this year, taking the company into the coldwater market for the first time; installed more in-house equipment to produce the new products and a R & D capability alongside which is currently working on even more innovative fish food products due to be launched in the next few months.

New Era now supplies more than 60 public aquaria in the UK, Europe, Australia, North America and New Zealand and signed 15 new contracts across Europe, Australia and the UAE. In addition, 25 more distributors have been appointed throughout Europe, the UAE, North America, the Far East, South East Asia and South Africa

For further press information please contact either Andy Mallory on 01405 815 605, Margaret Laver on 0114 2361286 or at

Posted in Industry News by Tsing Mui on August 3rd, 2011 at 1:19 pm.

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